Sacramento web design · Clients across the US

Websites for businesses
that do real work.

We're a small web design studio in Sacramento that rebuilds the online storefront for general contractors, bakeries, tow operators and aircraft startups across the country. Your work is good. Your website should look like it.

  1. 01Stupakk Construction
  2. 02Poseidon Aerospace
  3. 03Capitol Valley Towing
  4. 04Helen Kandy Bakery

Selected work

Drag the handle to compare. Every "before" is the client's real site, pulled from the Internet Archive or captured before launch.

01

Stupakk Construction

General contractor · Carmichael, CA

stupakkconstruction.com
Stupakk Construction's new homepage: a dark architectural hero with the headline 'Experienced Project Management, Superior Results' and quote buttons.
Stupakk Construction's previous homepage: a stock photo of hard hats on a blueprint with 'Building Your Dreams' and a contact form.
Before After

A one-page builder template with a stock photo and a contact form. Nothing about the tenant improvements and commercial build-outs that are actually the business.

  • Four pages with a real project portfolio
  • Every line rewritten around commercial work
  • Click-to-call and quote request on every page
  • Custom domain and a static build that loads fast
Read the case study →
02

Poseidon Aerospace

Autonomous cargo aircraft

poseidonaero.com
Poseidon Aerospace's new homepage: full-bleed footage of an experimental aircraft nose in a hangar with the headline 'Move Mass'.
Poseidon Aerospace's previous homepage: the company name over a blue wireframe ocean on black, with a 'Get in touch' link.
Before After

A splash page with a wireframe ocean and an email link. Fine in stealth mode, not for talking to defense buyers, commercial operators and the engineers they want to hire.

  • Hangar footage up front instead of an abstract animation
  • Separate paths for commercial, defense and careers
  • Short, confident copy: "Move mass."
  • Press coverage and a press kit on the homepage
Read the case study →
03

Capitol Valley Towing

Towing & roadside · Sacramento, CA

View the new site
Capitol Valley Towing's new homepage: their flatbed loading a black Bugatti, with 'Towed right. Every time.' and a large call button.
Capitol Valley Towing's previous homepage: a grey photo of a tow truck behind dense paragraphs of services and town names.
Before After

They tow Bugattis, classics and farm equipment, but the old homepage read like a parts list: every town in the county in a single paragraph. Now the phone number is the first thing a stranded driver sees.

  • Their own trucks and jobs, no stock photos
  • Call button in the header, the hero and the top bar
  • Open/closed status that updates by the hour
  • Cash-for-cars on its own page
Read the case study →
04

Helen Kandy Bakery

Mousse cakes & fruit desserts · Jacksonville, FL

New build
Helen Kandy Bakery homepage: an exploded mango dessert showing its layers next to the headline 'It looks like a mango. It's dessert.'
Helen Kandy Bakery menu page with category filters and photos of fruit-shaped desserts.
The menu is built from Helen's own price list, so she can change it herself.

Helen makes desserts that look exactly like fruit. The site opens on a mango that comes apart layer by layer, then goes straight into ordering.

  • Full menu with sizes, minimums and what's inside
  • Cart, pickup scheduling and card payments
  • Orders logged to a sheet and emailed to the kitchen
  • Custom cake quote form and a 170-photo gallery
Read the case study →

Who we build for

From the clients

“The old site was a placeholder we were embarrassed to send people to. Now it's the first link in every bid we send out.”
Stupakk ConstructionOwner
“They got what we're building without needing a slide deck. The site finally sounds like us.”
Poseidon AerospaceFounding team
“Somebody broken down on the 80 needs the number, not a paragraph. Now that's the first thing they see.”
Capitol Valley TowingOwner
“People order straight from the menu now instead of sending me screenshots from Instagram.”
HelenHelen Kandy Bakery

How a project goes

  1. Week 1

    We come see the work

    A job site, a kitchen, a hangar. We take notes and photos and find out who actually calls you.

  2. Week 2

    Words before pixels

    We write the site first. If the copy doesn't sell it, a nicer font won't either.

  3. Weeks 3–4

    Design and build

    Hand-built, no bloated page builder. You get a link to click through on your phone as it comes together.

  4. After launch

    We stick around

    Hosting, updates, Google Business and new photos when you finish a job worth showing off.

Questions we get

Do you only work with businesses in Sacramento?

No. We're based in Sacramento and work with clients across the US. Local clients get an in-person visit at the start; remote clients send photos and we work over video calls.

How long does a website take?

Most small business sites take about four weeks from the first conversation to launch. Sites with online ordering or payments take a little longer.

Do you write the words too?

Yes. We write the site before we design it. You review and correct it, but you don't have to start from a blank page.

Do you use WordPress, Wix or Squarespace?

No. We hand-build each site, so it loads fast and there are no plugins to update or get hacked. When you need features like online ordering or payments, we build them in.

Can I update the site myself?

For things that change often, like menus, prices or new projects, yes. We set those up so you can edit them. Everything else, we handle for you.

Can you help me show up on Google?

Yes. Every site is built for search from the start: page titles, structured data, service-area pages and speed. We also set up or clean up your Google Business Profile, which matters as much as the site for local businesses.

Next up

Your business,
in the window.

hello@vitrinemarketing.com

Based in Sacramento, working with clients across the US. Send us what you do and a link to your current site. We'll reply within a day with an honest teardown of it, free.